Benidorm’s Old Town dresses itself up with flowers
On the occasion of promoting the beautification of the old town of Benidorm (Alicante, Spain), Mayor Agustín Navarro and Councillor for urban scene, Gema Amor, yesterday distributed 500 flowers and plants among the residents of the old town, including the streets of Alameda of the Mayor Don Pedro Zaragoza, Carrer Dels Gats, Condestable Zaragoza and Mayor Street.
To encourage the ornamentation of the balconies of the city centre, the Town Hall wants to boost the neighbouring owners or tenants of a house or commercial premises in the old town to participate in the first ‘Balconies in bloom‘ competition, organized with the collaboration of the Association of neighbors of the old town.
Moreover, the intention is to give priority to Mediterranean decorative vegetation, such as the Moorish jasmine, geranium, the Ivy geranium, pendant surfinia, the petunias or lavenders.
Between 15th and 31stMay, the jury will be visiting the different participants to select the 3 lucky winners with the better decorated balconies, according to the composition of flowers and artistic arranging, the variety and quality of the plants, and its durability, since the intention is that of maintaining the decoration with plants the longest period of time possible. Winners will be awarded a set of plants.